FEED the Nation, in partnership with Pick n Pay, has launched its Soup for SA initiative where customers can purchase a packet of Pick n Pay soup for just R5 and help feed vulnerable communities this winter.

The initiative has been launched across all Pick n Pay Hypermarket stores nationwide and will run from May 19 to June 29.

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Seventy-five percent of the donated soup will be distributed through 2675 Pick n Pay School Club-registered primary schools nationally, while the remaining 25% will be allocated to local civil society organisations selected by each hypermarket.

Customers can purchase any quantity of soup packets, swipe their Smart Shopper card, and donate the packets at the designated vehicle trailer near the store entrance.

Each soup packet donated equals one entry into a draw where one lucky Smart Shopper will win the trailer.

“As winter sets in, the need for food support grows significantly, especially in vulnerable communities. At Feed the Nation Foundation, we’re proud to stand alongside our customers and partners to help meet this increased demand. Together, we’re not only providing nourishment but also hope and dignity to those who need it most,” said Deirdre Mullins, national CSI manager at Pick n Pay, supporting Feed the Nation Foundation.

The Soup for SA initiative is in partnership with Feed the Nation which celebrated its five-year milestone in April.

To date over 45 million food parcels have been distributed to help tackle food insecurity and hunger amongst South Africa’s most vulnerable communities.

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