Women in business 2021

Sarah is a mom of three young boys, a wife and a business owner. She founded Araujo Attorneys, a specialist conveyancing law firm in 2009, and says she knew that from the start she wanted to do things differently from the traditional law firms – a fresh approach to law. “ I have tried never to compare my business to others. We go out there each day to do our best for our clients and we serve them well. I get immense joy from this.” With offices in Umhlanga and Ballito, Araujo Attorneys is the professional home to 11 Attorneys -10 of whom are women!

Favourite quote: “Comparison is the thief of joy”.
Describe yourself: Approachable.
Top tip: Without people, you have no business. Look after your staff and look after your clients, and they in turn will look after you.
Best advice: In whatever you do, set out to help people and success will follow. Try and find a mentor in your field, and in the words of Sheryl Sandberg of Facebook – Always take a seat at the table!

Space Business Centre,
2 Ncondo Place, Umhlanga Ridge.
Tel: 031 819 7834.

CEO by trade and Philanthropist by heart, Sholain Perumal is proof that you can start at the bottom and become anything you set your mind to. A true inspiration who started her working career as a cashier. Through a lot of hard work persistence and a relentless passion to succeed, Sholain now owns 4 businesses.

The Gold Bar being the largest of the 4, is a gold recycling company. They buy old broken unwanted gold jewelry from the public, empowering her customers with CASH in their hand to use as they wish. She has 6 stores around the country.

Sensational Hair, Nails & Beauty Salon on Chartwell Drive in Umhlanga is your Ultimate Happy Place. Created by Sholain to cater for women like herself, who don’t always have the time to go to different places for beauty needs. They combine services to ensure your time is utilized efficiently. Look and Feel Fabulous when you have your nails done while having your hair colored. Feel stress free and relaxed with our signature Sensational Massage.

Sholain’s businesses serves as a driving force for her monthly charitable drives through her “Now You Can” Charity Foundation. Her passion for helping those in need and empowering women from all walks of life, comes from her humble beginnings and she remains grounded in the values that she was raised with.

Sholain believes that “You can change the World by one Act of Kindness at a Time” and she will continue making a difference in society and encouraging other women to do the same.

Visit www.goldbar.co.za to find your nearest Gold Bar store.
Visit www.sensationalhair.co.za Follow us on Facebook and Instagram

Edna, started Bake a Ton Distributors in her outbuildings in 1994, focussing on supplying baking ingredients predominately to the home industry bakers. While working within her financial budget, she offered the best possible prices to her customers and grew her business to the well stocked baking ingredient and cake decorating specialist store that Bake-a-Ton is today. Edna says Covid has been a challenging time, “but we managed the situation well and remained resilient and adapted and we thank all our loyal customers.”

Top tip: The best quality products at reasonable prices with excellent customer service has been the key to our success.

Best advice: The best advice I can give to anyone starting a business, don’t fly too high too soon. Maintain a positive attitude.

125 Josiah Gumede Rd. Pinetown,
Tel: 031 702 0155 sales@bakeaton.co.za
Visit www.bakeaton.co.za to shop online

Pam Golding Properties has always been an iconic brand in the real estate industry and perhaps one of the reasons for this, is that the company set itself apart by emulating the values of its founder, Mrs Pam Golding.

This tradition of female leadership, with its emphasis on client service, empathy and compassion, has been upheld locally, by North Durban franchisee, Carol Reynolds, who runs the Durban North, Umhlanga and Umdloti offices of Pam Golding Properties. Carol is a qualified Advocate and has a Master’s degree in Psychology, she is also a qualified yoga practitioner and internal life coach. This mix of skills brings a more human element to her business practice and supports Carol’s view that life is about enduring quality relationships, rather than short-term commercial transactions.

Carol’s office has won National Franchise of the year multiple times, and Carol has been nominated as Regional Businesswomen of the Year, but for her, the hallmark of success comes from client loyalty and agent integrity. “Ethical business practice is, I hope, what makes us a beacon of light in this industry”, says Carol.

North Durban
031 573 6000 | 031 561 5300
Including: Durban North, La Lucia,
Umhlanga & Umdloti

Established in 2013 this five women team – three of whom are admitted attorneys and two are candidate attorneys- specialises in conveyancing of property, registration of mortgage bonds, general litigation and administration of estates. Apart from being proud of succeeding in a male dominated industry, the owner/director Sheena Dasrath-Govender has achieved two degrees (law and masters in law) and was admitted as an attorney and conveyancer.

As a wife, mother of two children under the age of five and being a boss, Sheena manages life with a good support system and says it’s important to know how to prioritise. This determined lawyer says her children and her passion for work motivate her. Sheena also says she treats her practice as if the doors have just opened and places importance on never losing sight of the fundamental existence of her business as well as her clients.

Favourite quote: My dad reinforces this quote “if you do what you love, you wont work a day in your life.” Advice to women: Do not give up on your dreams, pursue same and it will pay off. August offer: Women who require assistance in any type of family law matter will be given a substantial discount on fees. 7-on-Millenium, Shop 1, 5 Millennium Blvd, Umhlanga Ridge, Durban, 4319 Tel: 031 566 2656,
E-mail: info@sdglaw.co.za

Smiles, laughter, fun and charisma, that is the definition of Vivacious, a hair and beauty salon in the heart of Durban North. According to owner Yogitha, the recipe for the salon’s success is the staff and loyal customers. “Vivacious has been in the industry for the past 12 years and that alone can tell the extent of customer satisfaction,” The team is comprised of experienced beauty therapists; Alrees, Larishna, Mbali, Kaylee, Kashmir and Suthu who have the ability to make you sparkle, and the hair team, who is known to create that “wow” effect, are; Tharesha, Gucci, Zandy, Thuli, Prinolin, Keshini and Thabi. This is brought together by the strong admin team of Geetha, Lia, Nomsa and Yogitha.

Vivacious offers colour, highlights, upstyles, bridal packages, makeup, nails, pedi’s, mani’s, laser (Soprano ice machine), cellulite reduction (Venus legacy machine) microblading, and adding a bit of a natural feel, the Ozone therapy capsule. Lastly, and most recently, tattoo’s and permanent makeup were added to this one-stop salon.

34 Beachway Street, Durban North, (031 5649251)