Dundee’s Miss Bachelorette semi-finalist says self-identity is the key to wellness
The young go-getter is also the founder of Philabrand - a media company that specialises in storytelling through video production, graphic design, writing and digital marketing.
Dundee-born Miss Bachelorette semi-finalist Nokuphila ‘Squeaky’ Dlamini (27) has paid homage to her small-town roots during her journey to the top in the popular M-Net programme.
The programme, which is aired weekly, has propelled Nokuphila into the lounges of most South African households and she is hoping for her ‘old’ hometown to back her when it comes down to the votes.
Speaking to the Courier, Nokuphila recalled her school days at Uelzen Primary, where she discovered her love for the stage, writing and poetry pieces under the guidance of Mrs Durham and Mrs Wade.
This early passion for the arts carried over into her time at Dundee High School, where she balanced academics and sports – excelling in both. “I was among the top 10 in academics and played for the first girls’ hockey team. My love for performance continued to thrive and I had the honour of playing Timon in a school production of ‘The Lion King’ in 2012.
“After school, I knew I wanted to pursue a career that combined my creative talents with my academic strengths, leading me to the world of media and storytelling.”
Asked how she ended up in Bachelorette SA, she said her path has always been about self-discovery and making a meaningful impact, and the Miss Bachelorette competition (for unmarried, mature, independent women) felt like the perfect platform to do both. “I’ve been fortunate to study film and work with incredible industry professionals, including Tshedza Pictures on productions like ‘Legacy’ and ‘The River’.
“Additionally, I contributed as a scriptwriter for a segment in the Global Citizen SA Vax film.”
Nokuphila recalls that she was drawn into the competition to fight femicide and GBV through self-identity and empowerment.
“The relationships with other contestants have been supportive and uplifting; we share common goals and make a difference to each other.
“My family and friends have been very supportive, with my grandparents playing a major role in my life.”
“Winning this title would be an incredible honour and it would give me a larger platform to continue my advocacy work. I aim to use the title to raise awareness and support initiatives that combat GBV and femicide, with a focus on empowering women and fostering self-identity while also helping impoverished communities.
“I’m also planning to start my own NPO in Dundee, which will focus on improving the quality of life for the community through education, health and infrastructure development,” she told the Courier.
She admits that she would readily encourage other young women to enter the reality show.
“Competitions like this are about more than just beauty; they’re about strength, intelligence and making a difference. It’s an opportunity for young women to discover their potential, connect with others who share their values, and use their platform for good. I would encourage any young woman who is passionate about making a change to enter and let their voice be heard.”
But how do all the contestants manage to keep so glamorous on set?
“We have a fantastic team behind the scenes who ensure that we’re always looking our best, from hair and makeup to wardrobe. But more than that, it’s our passion for what we’re doing that keeps us glowing from the inside out.”
Nokuphila said the competition is about more than just a title.
“It’s about identity, empowerment and the impact we can have on society. I am grateful for the opportunity to be part of this journey and look forward to continuing to make a difference, no matter where life takes me. This pageant is not in any way against men or marriage. Instead, it promotes self-sufficiency, self-love and independence, empowering women to view marriage not as a source of income or dependence but as a choice made from a place of strength and self-worth. This is particularly important in combating abusive relationships and fostering a sense of empowerment. Self-identity is important to me – I believe it is the foundation of true wellness.”
You can visit the Miss Bachelorette SA website at missbachelorette.co.za to vote for Nokuphila Dlamini under the 2025 semi-finalist tab.
You can also find her on social media as Phila.Brand and Charity Dlamini.
Voting lines are open until November, so be sure to cast your vote!