When you are a leading business dealing with the realities of multi-advertising platforms, for example print media and the growing online environment, grasping the right advertising medium is crucial.

While we are not asking you to click on the Great Bingo adverts surrounding the Ladysmith Gazette website today, as a reader, we are asking potential customers to do so to see what specials they have on offer. Because you will not stay on our page and be directed through to theirs.

Why is this important to you, as a reader? Well, it allows our site to exist, for one, but more importantly, it allows the advertiser to interact with you on a one-on-one basis, which is a first.

So we dare you! Click on the advert and be transported to a place you may not have known existed! But, whatever you do, do not just click on it because we say so… Do it because you want to travel on this digital adventure!

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