One thing that has become clear during the lockdown is that people need reliable information, especially about their communities.
Since the national lockdown started, the Herald was distributed for free at certain outlets. This was done to ensure that as many people as possible have access to reliable information. Keeping our communities informed is the pillar upon which the Herald has always stood. Even though lockdown regulations are expected to relax in the coming weeks, there is still a need for solid information remains. Besides communities having to be informed about the specific lockdown regulations that affect their daily lives, the advent of fake news has also been a thorn in the flesh of many.
The decision to distribute the Herald at no cost was not taken lightly, but the need of our community to access information has trumped all other considerations.
A free, unbiased media is an integral part of any well-functioning democracy. Without access to critical information, an information-desert is created, which opens the door for misinformation to spread. A misinformed public is a dangerous situation because, without reliable information, people cannot make informed decisions about pertinent issues.
It is in light of the above that we have decided to keep the Herald free of charge in the future. The issues tackled in the Herald will not change. The Herald that has become an institution in Potchefstroom over the last century will remain, you just won’t have to pay for it.
As of 1 June, the Herald will be distributed door-to-door in certain areas and available at retail outlets.