Mitsubishi buffs up its new Triton XRT ahead of motor show and rally

Fierce-looking the new Triton XRT certainly is, and with good reason – it has gone through rigorous endurance tests around the globe. Read more about it here: 

Exporting to more than 150 countries from its factory in Laemchabang, Mitsubishi Motors is displaying its XRT concept at the Bangkok International Motor Show.

And with its first redesign in nine years since its initial release, the vehicle presents a fierce character that may just intimidate the competition.

“The body features a camouflage design inspired by lava rocks packed with condensed energy,” said Mitsubishi. “It will offer our customers excitement and excellent driving performance that can withstand the harshest conditions,” said Jeffrey Allison, general manager of marketing at Mitsubishi Motors SA.

At the Asia Cross Country Rally 2023, Team Mitsubishi Ralliart, which receives technical support from Mitsubishi Motors, plans to compete with a prototype cross-country model of the all-new Triton (Group T1 specifications) in its quest for a second straight victory.

Hiroshi Masuoka, a two-time Dakar Rally champion driver in 2002 and 2003, will be the team director.

“Fiscal 2023 is an important year for Mitsubishi Motors to accelerate our business in the ASEAN [Association of Southeast Asian Nations] region, with the launch of a fully revamped Triton and an all-new compact SUV,” said Takao Kato, president and chief executive officer of Mitsubishi Motors. “The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating the know-how gained from rally activities. With the new vehicle launches as the centerpiece, we will continue our drive toward further growth.”

Source: QuickPic


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