The country’s best butcheries both nationally and regionally were recently announced with Ziman Meats and Tony’s Meat Market, both in Randfontein, having both won Regional Cleaver Awards.

The Cleaver Awards, which are proudly supported by Freddy Hirsch, were launched ten years ago to meet the needs of the consumer by raising standards amongst butcheries.

These Awards have grown exponentially in nominations this year with over 30 000 nominations coming in from around South Africa.

Since these awards started, butchery standards have significantly improved and feedback from consumers shows that the majority perceive the Cleaver Awards to be a seal of approval.

“Without fail every major winner has thanked and given full credit for their success to their customers. These butchers listen to their customers and they know their customers’ names. They go out of their way to provide the customer with everything they want and more. These butchers deliver a level of customer service that others can only aspire to,” says Ryan Read, who has done research amongst butcheries over the last decade and who was the master of ceremonies at today’s prize giving.

“Most of all, though, to these winners the Cleaver Awards stands for the ultimate level of quality. It is the recognition of quality in everything they do,” he says.

An initiative of the South African Red Meat Industry Forum, these Awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

Butchers were judged according to three categories namely;

• Butcheries with four or more till points,
• Butcheries with three or fewer till points and,
• Food market / Supermarket butcheries

Nominations were opened towards the end of last year for consumers around the country to vote and nominate their best butchery.

The winners in each category received Platinum Awards and the runners up Gold Awards.

CLEAVER AWARDS 2014

NATIONAL WINNERS

Four or more tills

• Vleislapa, Marshalstraat, Polokwane Platinum
• Boma Vleismark, Moreletapark Gold

Up to three tills

• West End Butchery, Kimberley Platinum
• Uitkyk Vleismark, Lichtenburg Gold

Meat Markets

• The Grove Super Spar, Nelspruit Platinum
• Karaglen Superspar, Karaglen Gold
• Uitkyk Vleis en Supermark, Silverton Gold

GAUTENG
Four or more tills

• Butcher Boys, Vanderbijlpark Platinum
• United Muslim Meat Supply, Mayfair Gold

Up to three tills

• Ziman Meats, Randfontein Platinum
• Roodt Meat, Florida Gold

Meat Market

• Tony`s Meat Market, Randfontein Platinum
• Pick n Pay, Waverley Gold

LIMPOPO
Four or more tills

• Vleislapa, Groblerstraat, Polokwane Platinum

NORTH WEST
Four or more tills

• Impala Vleismark, Brits Platinum
• Goudkopslaghuis, Klerksdorp Gold

Up to three tills

• Tristar Meat, Schweizer Reyneke Platinum
• Beesland Slaghuis, Vryburg Gold

MPUMALANGA
Up to three tills

• Frank`s Meat, Middelburg Platinum
• Alan`s Butchery, Ermelo Gold

Meat Market

• Crossing Super Spar, Nelspruit Platinum
• Saveway Super Spar, Witbank Gold

FREE STATE
Four or more tills

• Fredilia Meat, Welkom Platinum
• Sparta Butchery, Welkom Gold

Up to three tills

• Koepel Vleismark, Parys Platinum
• Country Meat, Kroonstad Gold

Meat Market

• Pick & Pay Prellerwalk, Bloemfontein Platinum
• Checkers Hyper, Fleurdal, Bloemfontein Gold

NORTHERN CAPE
Up to three tills

• Koki`s Meat Market, Kimberley Platinum
• Angus Butchery, Kuruman Gold

EASTERN CAPE
Four or more tills

• Cuyler Butchery, Uitenhage Platinum

Up to three tills

• Heydenrychs, Port Elizabeth Platinum
• Impala Meats, Port Elizabeth Gold

Meat Market

• Checkers, Greenacres, Port Elizabeth Platinum
• Our Super Spar, Walmer, Port Elizabeth Gold

WESTERN CAPE
Four or more tills

• Excellent Food Market, Elsies River Platinum

Up to three tills

• Stilbaai Slaghuis, Stilbaai Platinum
• Tomis Country Butchery,Hermon Gold

Meat Market

• Pick n Pay, Constantia Platinum
• PnP Malmesbury, Malmesbury Gold

KWAZULU NATAL
Four or more tills

• Bluff Meats, Pinetown Platinum
• Bluff Meats, Bluff, Durban Gold

Up to three tills

• Dirk`s Meat Market, Glenwood, Durban Platinum
• Michael Freys, Shelly Beach Gold

Meat Market

• Pick n Pay, Kingsburgh Platinum

First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Awards Trophy.

All of the provincial winners received either a Platinum or Gold Cleaver Awards Trophy in their category. Three consumers who nominated the three National Platinum winners each received a voucher for a R1 500 hamper of beef products from the winning butcher.

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