New Volkswagen Polo gets a Beats injection from Dr. Dre

The American audio specialist Beats Electronics, founded in 2008 by Dr. Dre and Jimmy Lovine, became a brand icon of the music world for its stylish studio quality headphones.

The California-based company has significantly expanded its product range with wireless and wired active speakers and earphones.

The Polo is the first Volkswagen model in South Africa to be fitted with the Beats premium sound system. The new Volkswagen up! will also be offered with the Beats premium sound system when it is launched later this year.

The Polo Beats is offered with a 300 watt premium sound system. The system has an eight-channel amplifier with a digital signal processor.

The crystal clear Beats sound is channelled through seven high-end speakers:

• Two tweeters in the A-pillars.

• Two woofers in the front doors.

• Two broadband speakers in the back.

• Subwoofer integrated in the spare wheel well.

This combination delivers powerful, punching bass tones which literally makes the occupants feel the music, whether it is hip hop, rock, pop or jazz. The Polo Beats comes standard with Composition Media Radio with USB, interface for iPod/iPhone, AUX-in jack, Bluetooth connectivity and App Connect.

The exterior of the Polo Beats differentiates itself from the other Polo derivatives with its 16-inch Portago alloy wheels, red door mirrors, dark red tail lights, decorative Beats side film and a Beats badge on the B-pillar.

The interior features front sports seats, scuff plates with a Beats finish, door trim panels in the Beats design, coloured seat belts and a leather steering wheel.

The retail price of the Polo Beats is R260 700 (VAT and emissions tax included).