R20 000 prize gives her hope
'The money has come at a good time as the job I had applied for required me to have a driver's licence. I can finally work towards this goal to make myself eligible for similar posts advertised in the future' Brenda Ramatsobane Kupa
LIMPOPO – BRENDA Ramatsobane Kupa (28) from Atok has renewed hope of finding permanent employment.
The single mother purchased an Omo pack and carefully followed the instructions to enter the Omo Fast Action Challenge. To her delight, she pocketed R20 000, which she said would go a long way to improve her employment prospects.
The Omo Fast Action Challenge, a colourful, vibrant, audience-driven game show hosted by renowned Omo brand ambassador, Nkanyiso Bhengu and popular actress, Sophie Ndaba, featuring contestants from all walks of life throughout the country competing for their share of R1 million worth of cash prizes.
In the ultimate stain removal test, Omo Fast Action washed off against some of South Africa’s biggest brands while living up to the promise to deliver fast and effective stain removal results every time.
“As an unemployed mother, there are ever-growing expenses, which create immense financial strain,” said Brenda.
“The money has come at a good time as the job I had applied for required me to have a driver’s licence. I can finally work towards this goal to make myself eligible for similar posts advertised in the future. I have moved a step up from being nowhere to somewhere today. It is a great feeling, one of optimism and hope.
“It was exciting to see myself on TV for the first time and I was thrilled to meet the hosts. Thank you Omo for the once in a lifetime opportunity. It has been a household tradition to use Omo. My mother used to use it and I have followed suit. I am so satisfied with the results that I won’t use anything else. My clothes are sparkling clean and bright with each wash.”
Contestants were selected through the unique codes found inside 2kg Omo Fast Action packs.
In round one, contestants got down to the business of washing off tough mud stains with Omo handwashing powder and a competing brand.
Thereafter, the winning contestant had the option of proceeding to the handwash liquid bonus round against the same competitor, with an opportunity to double their prize money.
Adley Reddy, senior assistant brand manager – OMO at Unilever, said: “We are proud to have a brand that is continuously transforming the lives of scores of South Africans. The concept of a fast-paced television game show in which consumers tell our story was well received and is testimony to Omo’s remarkable stain removal abilities. At the same time the platform enabled us to engage with the people that love our brand and reward them for their loyalty”.
He reinforced the fact that Omo remained an iconic brand in the country, and is still very much a core part of South Africa’s history.
“Omo has remained a popular choice with loyal consumers for over 50 years despite the influx of new brands,” concluded Adley.
