Priscah’s Closet on the up and up
When Prischa Ramadi opened her closet, the last thing she thought she would find is a gap in the market.
LIMPOPO – “I was inspired to go into this field of fashion design when I saw a need in the market for fashionable items, for people that are either as tiny as myself or plus-sized,” said the self-taught fashion designer.
The 22-year-old hails from Nzhelele Ha Matsa village and is the founder of Priscah’s Closet, which essentially deals with the design and manufacture of clothes.
Ramadi has always been into fashion.
“I started off as a model and have drawn inspiration from various brands and designs from magazines and fashion channels. This made me realise how much I needed to learn to ensure that I find a way to enter this market as opposed to just watching and criticising. I decided to take the initiative by putting my own work out to the world.”
Ramadi has been manufacturing since her early high school days, although her work has only been professionally operating for a year. As passionate as she is, fashion design was initially not her career choice.
“I honestly feel like fashion chose me. I wanted to only design clothes as a hobby, but I am now determined to make it a full-time career.
“Part of the reason why I am prepared to take such a massive lifestyle decision, is due to all the positive feedback I receive from clients,” she said.
Some of her work was seen as she dressed the recent Miss South Africa Plus-Size 2019/20, Miss Phalaphala FM Royal Heritage Festival and Miss UNIVEN 2019/20.
Her current challenge is not having enough space as Priscah’s Closet grows at an exponential rate in which she is unable to store some of her designs due to a shortage of storage.
“I need a bigger space to expand the brand, get more machines and also be able to train and employ other people.”
Priscah Ramadi has a five-year plan which sees her business located in all major cities and competing on an international level.
“I want Priscah’s Closet to play a visible role in the country’s economy by playing a role in eradicating unemployment.”
Priscah Ramadi can be contacted at 079 395 8156.
