ProTouch takes a positive step to engage fans
"Soon we will be adding the ability to crowd-fund, play fantasy games, view broadcast content and participate in brand activations.”
ProTouch Continental ProCycling based in Honeydew has created the first version of the platform ProTouch Africa and launched in BETA in both the Android and iOS App stores.
Cycling enthusiasts can find aggregated African cycling news, live and on-demand videos, enjoy team and rider stories, view the latest UCI Africa Tour rankings and rider profiles, and engage directly with these athletes’ social media channels.
The cycling community can also support African teams and their riders by purchasing virtual merchandise, digital collectibles and supporter gear in the various team shops, and participate in auctions for signed memorabilia.
Registered users can also access preferentially priced deals on cycling-related merchandise, and donate to The Phil Liggett Foundation accessing invitations to exclusive experiences and to take part in the Tour de Africa – a Grand Tour Pursuit that will launch in June 2021 on STRAVA.
“The ProTouch Africa platform provides the ability for users to connect directly with other cycling enthusiasts, set up their own groups, and arrange events and fundraisers using an integrated fan messenger.
“Our Executive Cycling Network encourages healthier, more active ways for people to live and connect, and support top-performing athletes.
“Soon we will be adding the ability to crowd-fund, play fantasy games, view broadcast content and participate in brand activations,” said ProTouch’s Business Development Officer, Rebecca Eliot.
Having had a successful start to the 2021 season, ProTouch Continental ProCycling is the top UCI-ranked road cycling team in Africa.
Top placings in the African Continental Championships, both road and individual time trials as well as more recently at SA National Championships have secured its 219-point lead over the Rwandan team and its 341-point lead over third-ranked team from Morocco.
ProTouch will be heading back to Rwanda on 24 April to take part in the Tour du Rwanda where they will aim to improve on their third place in the overall General Classification from 2020.
The five-man team taking part comprises Kent Main, Calvin Beneke, Gustav Basson, and U23 riders Callum Ormiston and Andries Nigrini.
