Copper Deli was transformed into a vibrant hub of ambition, sisterhood, and inspiration when the How to Her Brunch returned to Sandton on November 1.

What began in 2022 as a simple networking idea by entrepreneur Imani Ndaba has evolved into a movement redefining how women in business show up for themselves and each other.

At its core, How to Her is about empowerment through community. The initiative bridges the gap between entrepreneurship and women’s advancement by offering practical tools, shared knowledge, and meaningful partnerships. Through mentorship, storytelling, and collaborative events, it has become a platform where women-led businesses thrive.

Read more: 1st Bryanston Scout Group launches Saturday troop to empower local youth

The biannual brunch has grown into one of the most anticipated gatherings on the women-in-business calendar. In this space, ideas meet opportunity, and women walk away not just motivated, but equipped.

This year’s theme: Marketing mastery, struck at a common challenge many women face: How to confidently market themselves and their work.

The tone of the day was refreshingly down-to-earth, favouring practicality over polish. Conversations unpacked how women can use digital tools, personal branding, and authentic storytelling to amplify their presence and influence.

Also read: Wena Wesifazane Ukhululiwe movement empowers women to walk in destiny

The line-up of speakers reflected the diversity of women shaping South Africa’s business and creative spaces. Entrepreneur, author, and CEO Dr Miskyah Toth delivered a keynote urging women to lead with purpose and see leadership as both an internal and external act of empowerment.

Business analyst and digital skills educator Masentle Siwela took a hands-on approach, focusing on how entrepreneurs can strengthen their digital presence, starting with the everyday tools they already use. “When we talk about going digital, people often jump straight to Instagram or TikTok, but one of the most overlooked platforms is right in your pocket: WhatsApp. It’s not just for chatting. It’s a powerful business tool.”

Siwela has trained over 3 000 small business owners on converting followers into customers, and she believes digital confidence begins with familiarity. “Before you do anything, back up your data and switch to WhatsApp Business. That’s your digital storefront. Curate it the same way you would your Instagram feed. Your display name, your catalogue, even your status, all communicate your brand.”

She highlighted that WhatsApp Business allows entrepreneurs to separate personal and professional communication, automate messages, and display key business information, features that can streamline client engagement and build credibility. “Your WhatsApp presence is part of your marketing. How you show up there says as much about your brand as your website or social media.”

Follow us on our WhatsApp channel, Facebook, X, Instagram and TikTok for the latest updates!