VANDERBIJLPARK. – As Mzansi recently marked World Radio Day, Ster South had the privilege of speaking with one of the well-known figures in the radio industry, Oupa Setale.
Known not only as a Telkom Radio Awards Judge but also as Empowaworx Lead Publicist, Setale shared his insights into the significance of World Radio Day.
With a memorable career spanning 17 years as a media mogul, Setale passionately emphasized the key role radio plays in the lives of many individuals.
“Radio has woven itself into the fabric of society in ways I could have never imagined or dreamt of, not just as a practitioner but also as a listener and a diehard fan of radio,” he said.
Setale highlighted the evolutionary route of radio, pointing out how it has adapted to new trends.
“In the past, you would wonder what the presenter behind the microphone looked like, but now, with new technology, you can go live on Facebook and other social platforms to connect with your listeners,” he added.
Moreover, Setale underlined the emergence of online radio stations, acknowledging their potential while cautioning that South Africa might not be fully ready for them due to the excessively high cost of data.
Throughout his career, Setale has been instrumental in shaping numerous radio stations in the Vaal region, moulding them into powerful tools for information dissemination.
Reflecting on World Radio Day, Setale reiterated the enduring relevance of radio in an ever-changing media landscape.
“World Radio Day serves as a poignant reminder of the profound impact radio has on society. It is a day to celebrate its rich history, its ability to foster dialogue, and its unwavering commitment to serving the public interest,” said Setale.
