AS health organisations across the world observe Lung Cancer Awareness Month, one of South Africa’s cancer information hubs will be kicking off their second annual ‘Too cool to smoke’ campaign in November.
This initiative invites all smokers in South Africa to take the first step and unite with other South Africans in support of lung cancer by quitting today (Thursday, November 14).
By quitting, even for a day, smokers will be taking an important step towards a healthier life – one that can lead to reducing cancer risk. Within 20 minutes of quitting, blood pressure returns to normal, and within eight hours, the carbon monoxide level in the blood drops. After 48 hours, the ability to smell and taste is improved. From two weeks to three months after quitting, lung function increases.
And that’s just the short-term benefits! Non-smokers can also get involved and help promote the cause by donning their shades to work today and showing the world that they are ‘too cool to smoke’.
Go one better and upload the photos to the Be Cancer Aware facebook page and thereby motivate others to do the same. Smokers who feel they need a bit of help to quit can contact the National Council Against Smoking or the Cancer Association of South Africa. Find out more on the Be Cancer Aware website (www.becanceraware.co.za) and facebook page.
For more information, contact Mark Bastiaans or Candice Mills at 082 4931127 or 076 7779324 or 021 4612624 or alternatively email, mark@matrixads.co.za or candice@matrixads.co.za
