SA Music Stars Honoured Ahead of Prestigious Awards Ceremony in Zanzibar

Johnnie Walker (JW), a platinum sponsor of the Trace Music Awards (TMA), will host an unforgettable event when Trace honours the SA nominees for the Trace Awards 2025.

This event will take place on February 26 in Zanzibar. This comes after hosting the Trace Awards Tour at Okio in Sandton, where industry leaders, top artists, the media and influencers enjoyed a night of music, networking and celebration as part of nine thrilling pre-awards events across SA.

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The group head of culture, influencer and advocacy at the spirits company Diageo Southern, West and Central Africa, Ifeoma Agu, said, “At JW, we have become synonymous with being the Afrocentric collaborators in accelerating culture, and a critical element of that is music.

As the world embraces Afro-culturism, through this partnership, JW reinforces its role in culture in creating new experiences for the creative economy, celebrating its commitment to championing Africa’s rising talents and inspiring the new generation to push boundaries and ‘Keep Walking’ with unmatched authenticity and creativity.”

Nominees Tito M & Yuppe, Kamo Mphela, Makhadzi, Dlala Thukzin, De Mthuda and Inkabi Zezwe will be recognised for their contributions to the music scene.

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The awards Tour continues its journey across Africa with Johnnie Walker, bringing the excitement of the Trace Awards to music lovers in various cities before culminating in the awards night in Zanzibar.

Stay tuned to Johnnie Walker’s social media channels and Trace TV for more updates.