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Collaboration drives growth for Orlando township entrepreneurs

Uber Eats and Gauteng Economic Development partnered to expand markets, create jobs, and strengthen local businesses in Soweto.

Uber Eats (UE) and the Gauteng Department of Economic Development (GDED) hosted an event in Orlando, Soweto, on February 3.

The event united township entrepreneurs, delivery partners and leaders from public and private sectors to recognise a partnership delivering significant economic results in Gauteng’s township economies.

Ntsoaki Nsibanyoni is the regional general manager gor Uber Eats Sub-Saharan Africa.

Saskia de Jongh, the general manager for UE Europe, Middle East and Africa, said UE supported the partnership’s progress with an investment of over R250m, which included merchant onboarding, hardware and in–app marketing tools to help township businesses increase visibility and build demand. It also provided new delivery bikes and hands–on training to support delivery partners.

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Among the guests was the MEC for Economic Development in Gauteng, Lebogang Maile, who said,

“This partnership demonstrates what is possible when government policy is matched with delivery capability and trusted partners like UE. Township economies are central to Gauteng’s economic growth, and through UE’s digital platform, we have been able to expand access to markets and create real earning opportunities.”

He added that he looks forward to deepening the partnership’s impact in 2026 and beyond.

Entrepreneurs were awarded, and Kota King, in Protea, was crowned merchant of the year. Its owner, Rhulani Shibambo, was ecstatic to have won the award, saying that it took hard work because he used the skills and lessons he was taught to improve his business.

Partners in the collaboration empower the township economy and businesses.

“We have been doing more online specials to attract more customers and also work with UE for delivery, meaning more and new customers are eating our food. This collaboration has brought change to township economies, which is necessary,” said Shibambo.

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“Township economies have always been rich in entrepreneurial talent. The partnership is about creating real, sustainable paths for businesses and earners to grow,” concluded De Jongh.

Gauteng’s continued investment in these economies and this collaboration are proof that barriers can give way to opportunity and prosperity when there is ambition.

Kota King owner, Rhulani Shibambo, who won merchant of the year (middle), and the partners of the collaboration.

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Kutlwano Mosoipoa

My name is Kutlwano Mosiapoa, I am passionate about writing and being creative. I am a Junior journalist and am willing to learn. I am passionate about Media at large, majored in Radio, Television and Journalism

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