PICODI.COM conducted a survey among 11 000 people from 38 countries, to learn what lovers expect on Valentine’s Day and how much money they are willing to spend on their significant other.
The annual celebration on 14 February originated as a minor Western Christian feast day honouring an early Christian martyr named Saint Valentine and, through later folk traditions, has become a significant cultural, religious, and commercial celebration of romance and love in many regions of the world.
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The results of the survey were interesting and this is what they found:
South Africans love Valentine’s Day, with 86% surveyed saying they do celebrate the day.
The average South African will spend R716 on Valentine’s Day and gifts include dinner at a restaurant (19%), Valentine’s Day cards (17%) and flowers (15%) from men, with women purchasing perfumes (22%), sweets (21%) and electronics (20%).
As a result, women spend 11% more money on gifts than men do.
Picodi.com also asked what gifts South Africans expect to get from their significant others and according to women, the most expected gifts were flowers (44%), jewellery (38%), perfumes (38%), money (37%) and sweets (32%).
As for men, the most expected option was food on delivery (35%), dinner at a restaurant (29%) and gift cards (29%).
The worst Valentine’s Day gifts according to women are board games (40%), sports equipment (25%), books (22%), sex toys (21%) and food on delivery (19%).
Among men, a dinner at a restaurant (27%) and tickets to a cinema or concert (25%) were chosen as the least wanted.
Valentine’s Day in other countries
Among the countries researched, the highest amounts are spent in the United Kingdom (US$117), Ireland (US$112), and the United States (US$106), with South Africa ranked 20th, spending US$47.
This year, South Africans’ most frequently chosen gifts were dinner at a restaurant (men) and perfumes (women), with American men choosing Valentine’s Day cards and women selecting sweets.
In the UK, men give mostly flowers on Valentine’s Day and receive sweets from women.
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