Hein Kaiser
3 minute read
27 Feb 2021
5:38 am

Brands shift marketing budgets, with more focus on e-commerce

Hein Kaiser

‘We will see double-digit growth for foreseeable future as more people gain access to internet.'


E-commerce has grown at record rates during the Covid-19 pandemic, with the United States recording non-store sales growth of around 40% by the end of 2020. Between July and September last year consumers in the US spent just under $200 billion (about R2.9 trillion) online. In South Africa, e-commerce only represented around 2% of retail spend by the end of 2019. Yet, according to a report published by Research and Markets, the pandemic saw 40% in online retail by September last year. Lockdown and the accelerated roll-out of fibre and high-speed internet all worked together to fuel an expected sustained...