Lira bags a make-up deal
Lira, singer and coach on The Voice, has scored a lucrative international deal with a much-loved cosmetics brand.
Lira couldn’t be more excited to be the first South African influencer for the Bobbi Brown Cosmetics brand. The songbird, who most women look up to, says she respects the brand and how it makes woman feel.
“I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products brings out the individual beauty in every woman and how easy she makes it for all women to look and feel their best,” Lira said in a statement.
The award winning songstress and The Voice mentor will be featured in online promotions and advertisements for the respected brand as well as print editorials.
According to the Sunday World newspaper, the ad campaign will be shot in the heart of Johannesburg, using local talent and include local fashion designs such as Loin Cloth & Ashes by Anissa Mpungwe.
