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Leading the way in fuel supply

Passionate about delivering reliable energy solutions while empowering others through leadership, Anisa shares her business journey and answers the questions that follow.

With nearly two decades of experience in the fuel industry, Anisa Goolam, founder and managing director of SS Fuels, has built a proudly South African, women-owned fuel wholesale business founded on integrity, service and excellence. Passionate about delivering reliable energy solutions while empowering others through leadership, Anisa shares her business journey and answers the questions that follow.

Share the one most exciting and challenging part of your occupation: The most exciting part is seeing the impact our business has on our clients and knowing that every challenge overcome contributes to our growth. The biggest challenge is operating in a highly competitive, traditionally male-dominated industry where resilience and adaptability are essential.
Best advice for other young people interested in your field: Never underestimate the value of hard work, continuous learning, and honesty. Believe in your abilities, embrace challenges, and don’t let fear of failure stop you from pursuing your goals.
How important is support from others?
Support is invaluable. My family, dedicated team, mentors, and loyal clients have all played an important role in my journey. Success is rarely achieved alone.
What is next on the cards for you? My goal is to continue expanding SS Fuels, creating employment opportunities, and encouraging more women to pursue careers and leadership roles in the energy sector.
Takeaway: Your background does not determine your future. With faith, perseverance, and integrity, every obstacle can become an opportunity to succeed and inspire others.

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