Durban July to bring major economic boost
eThekwini Municipality says it's all systems go as the City prepares to host Africa's largest horseracing event, the Hollywoodbets Durban July taking place on July 5 at the Greyville Racecourse.
THE Hollywoodbets Durban July taking place on July 5 at the Greyville Racecourse is set to create 4000 jobs.
This was revealed by eThekwini Mayor Cyril Xaba as he unpacked the City’s state of readiness and unveiled planned events during the Durban July Grand Experience media launch at Westown Square.
He said the direct spend is estimated at R278m, with a total of R700m contribution to the eThekwini Gross Domestic Product (GDP).
Themed ‘Marvels of Mzansi’, the horseracing event and fashion extravaganza is expected to attract approximately 50 000 visitors to Durban with a hotel occupancy of 80%. This year’s theme encourages the celebration of cultural heritage, diversity, and landscapes.
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“The City’s tourism and hospitality industry is prepared to welcome scores of visitors descending on Durban for the event, while safety and security plans have also been finalised,” said the mayor.
Xaba assured that safety measures have been put in place to ensure the event and related activities run seamlessly.
“Our law enforcement agencies have developed an integrated safety plan, supported by the private security industry.
“Visitors are guaranteed a safe stay in the City with high police visibility, particularly around the Greyville precinct and other strategic sites across the Municipality.”
He said the projections for the economic impact on eThekwini from the Durban July weekend are far reaching. This is due to several events taking place.
Representatives from partners, including Hollywoodbets and Gold Circle, said they are excited for the event, with plans in motion to ensure a successful day.
Besides the exciting horse racing, the Hollywoodbets Durban July provides a platform for upcoming and established fashion designers to showcase their talent. In this regard, 25 designers will showcase their ‘Marvels of Mzansi’ collections on the main stage, as part of the Durban July Fashion Experience – a collaboration between eThekwini Municipality and the Hollywood Foundation.
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In keeping with Durban’s tag line of being Africa’s Playground and Africa’s leading festival and event destination, there will be events both in the City and townships over the weekend. These events include Fact Durban Rocks, Any Given Sunday, Anywhere in the City, and Mojo’s July Weekend.
Chairperson of the Economic Development and Planning Committee councillor Thembo Ntuli said the Durban July promises to deliver memorable experiences.
“It is time to celebrate the vibrant spirit of Durban as the City transforms into a hub of glamour, excitement, and world-class entertainment,” he said.
For more information go to www.visitdurban.travel or follow @DBNTourism on social media.
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