Hirsch’s in the top 10 for most recommended brands
The family-owned company attributed this recognition to their incredible customers and thanked them for their loyalty and support.
HIRSCH’S, a family-owned company and South Africa’s largest independently owned appliance and retail outlet, is proud to be in the top 10 of South Africa’s Most Recommended Brands for 2025.
For the first time in SA, consumer insights agency KLA, in partnership with YouGov, has released the Top 10 Most Recommended Brands, alongside the Top 10 Most Improved Brands, based on data from YouGov’s daily brand and competitor tracking tool, BrandIndex.
Drawing on feedback from current customers over the period of a year, the rankings reflect which brands South Africans are most likely to recommend to a friend or colleague – a powerful indicator of trust, and brand advocacy.
Hirsch’s CEO Richard Hirsch said they are thrilled and truly honoured to be named one of South Africa’s top 10 brands.
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“We owe this recognition to our incredible customers, and we cannot thank them enough for their loyalty and support. We are also delighted to see that Samsung, one of our biggest suppliers, ranks as the second most recommended brand in the country.”
The rankings are based on data collected between June 1, 2024 and May 31, 2025, using YouGov BrandIndex, a continuous brand/market tracking tool that measures public perception of thousands of brands globally – including more than 200 brands in SA.
“This list reflects a brand experience that consumers are proud to share with others,” said Rakhee Naik, managing consultant – Insights at KLA.
Rand Merchant Bank (RMB) leads the pack as the most recommended brand in the country, with a recommendation score of 90.1%, followed closely by Samsung (88.9%) and Woolworths Food (88.1%).
The Top 10 Most Recommended Brands in SA for 2025 are:
Rand Merchant Bank (RMB) – 90.1%
Samsung – 88.9%
Woolworths Food – 88.1%
Woolworths Clothing – 86.7%
Woolworths Home – 85.2%
FNB – 84.2%
Hirsch’s – 83.3%
Cape Union Mart – 83.2%
Checkers – 82.7%
Metropolitan – 82.5%
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