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Cindy Norcott dedicates third book to Robin Hood Foundation

Cindy Norcott releases Weight of Hope, a book capturing the 20-year legacy, lessons, and impact of the Robin Hood Foundation.

ROBIN Hood Foundation’s Cindy Norcott’s third book Weight of Hope, is her first publication dedicated entirely to the story, lessons, and legacy of the foundation she has led for more than 20 years.

The book is the legacy and gift that she will leave for those following in her footsteps as she hands over the reins of the successful organisation.

“To mark the occasion, I thought I’d write this little book about what I’ve learnt. It is a practical, hands-on kind of book that others who do this sort of work will find inspiring,” said Norcott who has inspired many other businesswomen over the years.

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Weight of Hope includes a chapter on the history of the Robin Hood Foundation which Norcott started shortly after her second daughter was born. Realising how quickly her baby was outgrowing her wardrobe of babygrows, having hardly worn them, she said she felt that she could help clothe little ones from poor households.

That birthed the Love the Babies project which grew to include the creation of ‘Gogo bags’ for the elderly, hosting entrepreneurial conferences, building creches, hosting parties at schools for disabled children, launching projects for animals and more.

Words of advice

She advised people who would like to start their own charity to get a copy of the book.

“I think the most useful chapter covers mistakes made and lessons learnt. I’ve interviewed many other charity founders about the problems that we have all encountered. There’s also a chapter on how to do fundraising. A lot of people do it wrong or don’t know where to start – and then they wonder why people don’t support them,” said Norcott.

The RHF chairperson said another practical chapter in the book talks about handling volunteers – how to attract them, manage them, motivate, retain, and reward them.

Having been put under a great deal of pressure during the KZN floods, the KZN looting and even the Covid-19 pandemic, in the book Norcott visits another major challenge that she has encountered – burnout.

“Burnout is synonymous with people in this space, so I talk about boundaries. I provide self-care tips so people know how to look after their own souls while trying to help everyone else. I discuss the mistakes we all make, including so-called white saviour syndrome. It’s a very real thing.”

Also read: Inspirational Cindy shares her journey in new book

Through highlighting the multifaceted projects run by this successful organisation, Weight of Hope shows that there are many things that can be done to help others in what Norcott describes as a desperate space of dreadful inequality and endemic poverty.

“This book is very much a call to action, to do something.”

She advises that those wishing to reach out be intentional, starting out with something about which they are passionate, “that thing that makes your heart sore”.

Also read: Robin Hood Foundation treats Embo senior citizens

“Investigate the founder, investigate the chairperson, ask questions. I’ve never earned one cent from this work in 20 years and people like the fact that I’m giving as well. It’s not like I’m doing it so I can get a cushy job. I have a business. People are happy to donate because I am donating.”

She added that giving doesn’t stop with money – your time, insights and professional skills also make a difference. “I feel that everyone in South Africa should practise ‘mateship’. It’s an Australian term which I’ve put in the book where everyone does something because it’s just part of society’s DNA.”

Her goal in writing this book is not about just selling copies, but rather equipping people who are making a difference or who are wanting to make a difference.

Get a copy

Weight of Hope is available at R250 per copy plus VAT from Cindy Norcott and you can email her at cindy@proappoint.co.za or visit her website – www.cindynorcott.co.za. She will donate R50 per copy bought to the Robin Hood Foundation, so it is literally the book that keeps on giving.

In Durban books are available at the following confirmed outlets – Willow Boutiques in La Lucia and Windemere Centre, Loop Boutiques in Glenore Centre and in Hilton, Stanley’s Stationers in Westville, Adele Catherine in Kloof, Camp Orchards in Hillcrest and Indigo Fields in the Midlands.

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Sanelisiwe Tsinde

My name is Sanelisiwe Tsinde, and I'm a mother of two boys and very family-oriented. Being a community journalist for years, I can proudly say I love writing about positive community news articles and giving a voice to the voiceless. Seeing people getting assistance warms my heart. Every day is a different challenge and a new learning opportunity. I supply news for our trusted publication weekly, and a few years ago, Caxton ventured into online publication, so I contribute daily to the websites. I could say I am a multimedia journalist, and working in a community newspaper is beneficial as we do not focus on one thing but we do a bit of everything.

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