All is fair in love and wine

All is fair in love and wine. It’s especially true when it comes to Fairtrade wines in South Africa. It seems as though perceptions around the Fairtrade logo on a bottle of wine doesn’t have a middle ground.

Either people actively support Fairtrade options, or simply don’t care. To get people to pick up wine carrying the Fairtrade logo seems like a constant effort. That’s a pity, as Fairtrade wines have evolved in such a way that some of the best mid-priced wines in SA carry the logo.

Bosman Family Vineyards have just released their 2015 vintages for Adama Red and Adama White. At R150 a bottle, the wines have been able to combine something that should embody every wine produced in South Africa: great wine with a moral conscience.

Back in 2008, a venture between Bosman Family Vineyards and Adama Workers Trust clinched the biggest Black Economic Empowerment deal in the SA wine industry. Workers received co-ownership of vast farming lands and own a large chunk of the business. Buying Adama Red or White not only support this business, but also supports the fair distribution of wealth.

As a member of Fairtrade, the wines are grown without using harmful chemicals, are reasonably priced and adhere to rigorous labour standards. Both wines also have universal appeal. Adama Red includes a blend of Shiraz, Cinsaut, Grenache Noir, Nero d`Avola, Mourvedre, Primitivo and Viognier varietals, while Adama White incorporates Chenin, Chardonnay, Grenache Blanc, Roussanne, Semillon, Viognier and Pinot Gris varietals.