All is fair in love and wine. It’s especially true when it comes to Fairtrade wines in South Africa. It seems as though perceptions around the Fairtrade logo on a bottle of wine doesn’t have a middle ground.
Either people actively support Fairtrade options, or simply don’t care. To get people to pick up wine carrying the Fairtrade logo seems like a constant effort. That’s a pity, as Fairtrade wines have evolved in such a way that some of the best mid-priced wines in SA carry the logo.
Bosman Family Vineyards have just released their 2015 vintages for Adama Red and Adama White. At R150 a bottle, the wines have been able to combine something that should embody every wine produced in South Africa: great wine with a moral conscience.
Back in 2008, a venture between Bosman Family Vineyards and Adama Workers Trust clinched the biggest Black Economic Empowerment deal in the SA wine industry. Workers received co-ownership of vast farming lands and own a large chunk of the business. Buying Adama Red or White not only support this business, but also supports the fair distribution of wealth.
As a member of Fairtrade, the wines are grown without using harmful chemicals, are reasonably priced and adhere to rigorous labour standards. Both wines also have universal appeal. Adama Red includes a blend of Shiraz, Cinsaut, Grenache Noir, Nero d`Avola, Mourvedre, Primitivo and Viognier varietals, while Adama White incorporates Chenin, Chardonnay, Grenache Blanc, Roussanne, Semillon, Viognier and Pinot Gris varietals.