A buyers list is a game-changer in real estate
Does your agency have a real buyers list? Discover how this list can give sellers an advantage.
Selling a home can be a stressful and time-consuming process but working with an estate agency that maintains a current buyers list can provide a significant advantage for sellers.
“Being able to connect sellers directly with prospective buyers that can be ‘matched’ with their homes enables us to streamline transactions, reduce time on market and quite often secure better offers,” says Denese Zaslansky, CEO of the FIRZT Realty group.
Zaslansky explains that a well-managed buyers list consists of individuals who have already expressed interest in purchasing a home in a certain area and have specific features and amenities in mind. This information is gathered from prospective buyers who attend show days and respond to online listings. Agents work hard to keep this list up to date so they can immediately contact buyers about any new listing that meets their specifications.
“On many occasions, this has resulted in a property being sold before it is even advertised, which is a win for everyone concerned. The buyers don’t have to spend more time viewing multiple properties in the hope of finding what they want, and the sellers can avoid the inconvenience of unnecessary viewings and much of the anxiety associated with waiting for offers. They can finalise a sale in a shorter time, move on with their lives and save on holding costs”.
In addition, she says, by becoming familiar with what the buyers on the list are looking for, agents can focus their marketing efforts on properties that are likely to appeal to specific buyers, increasing the chances of a sale.
“We also work with our prospective buyers to help them get prequalified for home loans, because those who are motivated to do this are more likely to submit competitive offers, which minimises the risk of prolonged negotiations.”
In short, a good buyers list is a game-changer in real estate, says Zaslansky, that ensures agents can create instant connections between sellers and buyers and ensuring a smoother, quicker and more rewarding transaction for everyone involved.
“Consequently, we strongly recommend that home sellers looking to maximise efficiency and value in their property sale only award their mandate to an estate agency that maintains a robust buyers list.”
Issued by FIRZT Realty
