Motoring

Ford’s new Family Guarantee: Elevating customer service to new heights

Discover Ford’s latest initiative to revolutionise customer service delivery in today’s fast-paced world.

Ford is gearing up to introduce its innovative Family Guarantee, a suite of services designed to elevate the customer experience. This comprehensive approach prioritises seamless maintenance, hassle-free repairs and effortless transition into the next Ford vehicle.

Harm Kruyshaar, Ford’s aftersales retail manager, underscores the company’s commitment to customer satisfaction: “We aim to resolve any issues swiftly, ensuring minimal disruption to your routine.”

The Family Guarantee encompasses six key pillars focused on communication and convenience, setting new benchmarks in the industry. With user-friendly platforms like the FordPass app and the online service booking portal, customers can easily schedule maintenance at their convenience, receiving instant confirmation.

Ford’s revolutionary 60-minute Express Service, available nationwide, promises swift maintenance completed by two skilled technicians. This rapid turnaround, ideal for fleet and rental customers, ensures minimal downtime.

Ford offers a vehicle loan programme for longer repairs, providing loan cars to keep customers mobile. Innovative remote services like vehicle pick-up and delivery further enhance convenience, with dealers collecting and returning vehicles post-service.

Its commitment to transparency is further evident in the service price calculator, empowering customers to compare quotations and budget effectively.

The Family Guarantee is about more than just selling cars; it’s about fostering trust, transparency and lasting customer relationships.

Source: QuickPic

 

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Matthys Ferreira

Served in SAPS for 22 years - specialised in forensic and crime scene investigation and forensic photography. A stint in photographic sales and management followed. Been the motoring editor at Lowveld Media since 2007. "A petrol head I am not but I am good at what I do".

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