Hein Kaiser
2 minute read
24 Dec 2021
6:25 am

From retrenched to in-demand curtain entrepreneur in less than two years

Hein Kaiser

The lockdown saw Richard Serere and his wife losing their jobs, but instead of sulking they dug in, and now everyone wants some of their curtains.

Curtaining business owner Richard Serere speaks about his work at his home in Johaanesburg, 23 December 2021. Picture:Nigel Sibanda

When his employers retired and shut up shop, curtain maker Richard Serere decided to go it alone. Starting his endeavour just as lockdown hit South Africa in March last year was not the best time to end up without an income. But he did it. Just under two years after landing his first client, demand for his services is on a constant upward curve. Serere’s curtaining business has been making waves across several social media chat groups. Word of mouth has been themainstay of his marketing and, he said, it was an unintended consequence of working as hard as possible...