Shoprite geared up for festive shopping

SHOPRITE Checkers has prepared well in advance for a delightful festive season and ensured that stores are provisioned well to serve in every need of all its customers. It has been securing deals since January this year for traditional Christmas food and decorative items, toys, gifts and holiday treats. Many prices were tied up before the weakening of the exchange rate and multiple energy increases took effect and it thus has a wide range of items available at price ranges to suit everyone’s pocket.

Consumers across the board will be able to share in the festive spirit as Shoprite and Checkers’ gift ranges, such as small electrical appliances, high quality crockery, kitchen utensils and electronics, as well as a dazzling range of decorations will offer something for everyone’s taste and pocket.

Decorating the house during the holiday season is popular with consumers from all walks of life. Besides traditional red, green, gold and silver decorations that still remain best sellers, non-traditional décor and colours, acrylic crystals and beads, and alternative natural-look decorations prove popular to decorate homes, Christmas trees and tables. Tinsel and baubles remain firm favourites throughout. Fresh ideas and creativity in the range on offer is sparked by worldwide innovation and trends.

In the toys and gifts category various gift packs are available at various price points to suit everyone’s pocket. Pre-packed gifts, novelties and home decor gifts make it easy for customers to get the ideal gift this Christmas. Selected stores have high-end elitist gifts such as coffee machines (to go with the extensive coffee collection available from Checkers), picnic bags or baskets, and other appliances such as candy floss and popcorn machines brands. Stores have a wide selection of unique, high-quality, boxed chocolate gift options available for the festive season, along with various tinned biscuits range which is otherwise not readably available in South Africa.

Shoprite Checkers expects its biggest toy sales to come from dolls and cars over a wide range of price points. Barbie dolls with accessories, as well as a variety of baby dolls, radio control racing cars and Hot Wheels (singles, five packs and track sets) remain popular toy items on Children’s Christmas lists.

Market tendencies in the toy-sector are to follow popular brands as well as the latest television and movie trends. Shelves are stocked with a large selection of the very popular branded character toys suitable for different age groups. Expected to be popular for boys this year are the Teenage Mutant Ninja Turtles, Transformers and Thor games, puzzles, balls and action figures. Younger girls are quite fond of the Lalaloopsy rag dolls and Doc McStuffins or Sofia the First character items. Other popular characters include Disney Princess, Hello Kitty, Spider-Man and Jungle Book.

Several ranges of electronic educational toys, including tablets, laptops and mobile phones are proving to be fashionable. The fully rechargeable kids’ tablet, the Leapfrog LeapPad 2 Power, will be available from Checkers Hyper stores at an exceptional price. Swimming pools and accessories are excellent summer options for families who like to spend time outdoors in the warm South African weather.

Bicycles, skateboards, the J-board, inline skates and swimming pools and accessories are popular summer options for families who like to spend time outdoors in the warm South African weather. Plastic scooters are safe and durable, provide hours of fun, and remain incomparable value for all toddlers.

Ranges of toy musical instruments should provide alternatives for children who prefer spending time with a keyboard, drum set or electric guitar and amplifier.

By making use of the innovative mobile phone based technology, Eezi-Coupons, Checkers and Shoprite customers are able to get access to instant coupons on their cellphone to further save on their festive season shopping.

Customers will make their holiday shopping that much more enjoyable for themselves, if they do not leave it to the last minute. This will ensure that those sought after best-seller items are available in abundance and will also make for a more relaxed shopping environment.

Quantities and varieties of items will differ from store to store, with great value being provided across all price ranges to ensure that all Shoprite and Checkers customers will enjoy a very special low priced festive season.