IF you are on any social media platform, you would surely have seen a video meme of a man with sunglasses sprinkling flashly salt over meat. Naturally the Internet has become so infatuated with the individual that it has inspired a hashtag, #Saltbae.

Nusret Gökçe, a family man and professional butcher with restaurants in Turkey and Dubai is driving the internet wild this week.  Salt bae’s videos have spawned memes aplenty and its easy to see why.

Twitter has also got on board the craze professing their love for Nusret.

Even the vegetarians love #saltbae 😂

— Sanza🔴 (@sanzasurf) January 8, 2017

https://twitter.com/Schwartz341/status/818331044961075201

https://twitter.com/NerdyAjet/status/818196365977223168

https://twitter.com/zstoney5/status/819379959424778241

https://twitter.com/neyzazeejay/status/819507312075231232