Making ‘dough’ for wheelchairs
Martin’s position as ArcelorMittal Newcastle Works’ Disability Representative provided him the platform to launch the Tag-A-Ride project, where simple bread tags equal a wheelchair for a person with disabilities.

What significance does a humble bread tag have in your life?
Sure, it keeps the daily loaf of brown or white fresh, but have you considered what a small piece of plastic could mean the world to someone else?
Martin Ashton has.
Living life with one leg, Martin knows the challenges, the ups and downs of being disabled, and resolved to do whatever it took to help others facing the same figurative mountain.
“I want to do my part and help someone else in need.”
Martin’s position as ArcelorMittal Newcastle Works’ Disability Representative provided him the platform to launch the Tag-A-Ride project, where simple bread tags equal a wheelchair for a person with disabilities.
“Not everyone can afford a wheelchair or crutches. The project also serves as disability awareness.”
The greatest challenge facing the Tag-A-Ride project is the huge number of bread tags required for just one wheelchair – 270 kilogrammes to be precise.
Thanking the community for its support thus far, he encouraged others to follow suit.
“For one family to collect enough tags is impossible – you will never eat enough bread.”
Environmental benefits of the Tag-A-Ride project can be measured by the amount of bread tags which are recycled, instead of being buried in a landfill.
At present, Martin has just over 89kg of bread tags. “We need to reach 270kg again to be able to buy only one wheelchair. If everyone chips in, we can reach the target much faster.”
Up for the challenge?
Contact Martin on 034 314 7687 or 084 600 8321 for more information on the project, and to determine how you can become involved. “I have had many calls asking about this project, so I want to remind all to support it.”



