GALLERY: Newcastillians spread the love with ECR
This year, all funds donated to the campaign will be channelled into the Game AmaLunchbox project.
Newcastle Mall played host to East Coast Radio (ECR) on Friday, when presenters aired their show from 3pm to 6pm live from Game.
The broadcast formed part of the ECR’s Toy Story with Game campaign, where residents were able to interact with their favourite radio personalities and make a donation to the initiative.
Read: Brace yourselves – ECR is coming to town!
Public relations officer for ECR, Anisa Ussuph explained all toys collected would be handed to children in state-owned hospitals, clinics, children’s homes and crèches.
“Hospital visits get under way next month, with the East Coast Radio and Game teams visiting health facilities on the North Coast, South Coast, the Midlands and in the greater Durban area.
This year, all funds donated to the campaign will be channelled into the Game AmaLunchbox project, aimed at feeding children from disadvantaged backgrounds.
“This project was launched in 2008 to curb the detrimental effects of hunger on the educational development of children. Hungry children cannot concentrate on schoolwork. The AmaLunchbox project provides disadvantaged schools nationwide with the facilities to allow them to prepare nutritious meals in hygienic conditions.”
Newcastillians rallied in support of the initiative.
