Brendan Seery
Deputy Editor
4 minute read
15 May 2022
6:30 am

Orchids and Onions: Suzuki takes off with the right mindset and becomes SA’s top seller

Brendan Seery

Suzuki’s Swift has become best silling passenger car in the country with 1 621 units sold, eclipsing the iconic Volkswagen Polo.

Everybody loves a David and Goliath story and rooting for the “little guy” … so it’s heart-warming, in a way, to celebrate a brand success story in South Africa which few would have predicted just five years ago. Last month’s new car sales figures produced a surprise in the number one spot – Suzuki’s Swift, with 1 621 units sold, was the best-selling passenger car in the country, eclipsing the iconic Volkswagen Polo. That was something few motor industry experts saw coming … The success of Suzuki is interesting in a number of aspects. Four of the 10 cheapest cars...