POLOKWANE – Clifford Pitjeng is steadily building his juice manufacturing business, Mogwasha, which has grown into a recognised local brand across Limpopo.

Pitjeng, an entrepreneur with a keen eye for opportunity, identified a gap in the juice manufacturing sector and took a leap of faith by investing his time and resources into developing Mogwasha. Today, his products are supplied to more than 65 stores across the province.

His journey began several years ago when he worked as a baker’s assistant. Driven by a desire to work for himself, Pitjeng resigned and opened a small bakery.

He soon, however, identified a bigger opportunity in beverage manufacturing and shifted his focus to producing juice.

“I saw a need to produce unique flavours that people enjoy. Our cranberry juice is one of our bestsellers because of its health benefits. It contains proanthocyanidins, which help prevent bacteria from clinging to the urinary tract, and it is rich in antioxidants, vitamin C and polyphenols that support the immune system,” he says.

The brand name is derived from Pitjeng’s clan name. In addition to juice, he also produces bottled water under the same brand, with affordability being one of the key factors that set his products apart from competitors.

Three years into the business, Pitjeng received funding from the National Youth Development Agency, which enabled him to purchase equipment, including a mixing tank. The Small Enterprise Development Finance Agency also supported the business through product testing, marketing tools and training in food safety and quality management systems.

Pitjeng is active on social media, where he markets his products, and he has built strong relationships with store managers. As the business continues to grow, he hopes to acquire a delivery van and larger equipment to increase production.

“I want to expand beyond the city and province and I also plan to introduce new product lines, including honey and yoghurt.”

His advice to aspiring entrepreneurs is simple: “Start with what you have, and the funding or grant will find you along the way”.