The truth of the matter in its raw form is that, when nothing is sold then there is no business.
If I told you that businesses are there to provide a particular solution, would you agree or not? My guess is that you will certainly agree but let’s explore this aspect.
In my neverending research about what keeps most businesses from succeeding, including consultation with a vast number of business persons, mostly existing entrepreneurs, I also found that it was quite strange how these entrepreneurs really market themselves.
That being that, if you really look at their existing structures of obtaining business that their systems have got very little (if any) relations to what their potential clients/customer really want from firms that provide such services. Now you might say: “But hang on, what other ways are there to do this?” And my answer to such a question is that, in the first place when you were putting together your business, to whom was it designed for – you or your clients? And again, my guess will be that it was for your client and so, if your business has been designed for your clients, then why are you spending a lot of time speaking about you and not your customers?
When potential clients pick up your profile, they have very little interest in terms of how good you are because seemingly, everyone seem to be saying they are the best.
Your clients have to see you as a unique company that they can’t wait to deal with because of all the advantages or benefits that you have for them and not the other way around. The simple trick in this manner is to simply base most of not all of your effort of what would entice your client because that way, you’ll get a far better chance of becoming a priority to most of your potential clients simply because of displaying that you care more about what is their main concern. In a way, you will be showing that you care.
Kholofelo Pholafudi, author of “The Psychology, Science & Art of Turning Contacts into Connections”.
