Sundowns announce new partnership with Chinese car brand

Newly-crowned Betway Premiership champions Mamelodi Sundowns have announced new partnership with the Chinese car brand, Cherry.

In a joint statement, Sundowns and Cherry stated that as part of the new partnership, Chery will provide the team with a fleet of SUVs, “ensuring they travel comfortably and in style to matches, club engagements, and community events”.

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“Chery South Africa is proud to be the Official Vehicle Partner of Mamelodi Sundowns, one of South Africa’s most decorated and popular football clubs. Known as ‘The Brazilians’ for their bold style of play and their iconic yellow kit, Sundowns have a rich history that spans over five decades. The club is a powerhouse locally and across the continent with a record number of league titles, numerous domestic cups, and Continental triumphs in the CAF Champions League and African Football League.

“As part of this exciting partnership, Chery will provide the team with a fleet of SUVs, ensuring they travel comfortably and in style to matches, club engagements, and community events. This collaboration is a natural fit, bringing together two high-performing brands known for their commitment to excellence,” read the statement

Sundowns chairman, Tlhopie Motsepe , has welcomed the partnership.

“At Mamelodi Sundowns, we follow the philosophy of Ubuntu—our success belongs to our supporters, our communities, and the people who make us who we are,” said Motsepe.

“We are delighted to welcome Chery to the Mamelodi Sundowns family because we are united by ambition and people-first values,” added Motsepe. “From day one, we will push boundaries, excite South Africans, and empower communities across the country.”

Tony Liu, CEO of Chery South Africa said, “We are thrilled to partner with Mamelodi Sundowns.”

“The partnership reflects our dedication to supporting local communities and sports programmes within the country, and aligns with our ongoing efforts to make a meaningful contribution to South Africa.”