CTM Sparks New Era at Electric 947 Show – With a Nod to Bob & Nige
CTM launched a bold new brand campaign at the Electric 947 Show, blending nostalgia with fresh characters to bring Style, Savings, and DIY to life.
We were treated to an unforgettable evening of live music, laughter, and legendary moments at the Anele and the Club Live show, hosted at SunBet Arena, Time Square, on Saturday, July 19.
Presented by 947, the sold-out event brought together the station’s most popular hosts – Anele Mdoda, Frankie du Toit, Thembekile Mrototo, and Cindy Poluta – along with show-stopping performances by Matthew Mole, Nasty C, Boity Thulo, Will Linley, Chrizz Beatz, and Anaya Sounds. The crowd described the atmosphere as “electric,” with high energy, spontaneous moments, and surprises around every corner.
One such surprise came from none other than CTM, one of South Africa’s most loved home improvement brands. In a nostalgic twist that delighted the audience, Nige – the familiar face from CTM’s iconic Bob & Nige commercials of the late ’90s and early 2000s – made a special appearance. Actor Peter Terry returned to the stage to honour the legacy, bridging the gap between past and present.
But this was more than a trip down memory lane — it marked the official launch of CTM’s bold new brand campaign, introducing three fresh characters:
- Carla, the go-to for More Style,
- Tito, the savvy symbol of Big Savings,
- Mario, the trusted voice of DIY and Quality.
Together, they form the CTM Home-Makers – your partners in all things Style, Value, and DIY. Whether you’re planning a full home makeover or simply refreshing your space with stunning tiles, their message is clear: CTM has everything you need, at the right price, with standout style.
And right now, there’s even more reason to visit your nearest store – CTM’s Tile Sale is on, but only until 17 August 2025. It’s your chance to take home premium style and value at prices you won’t want to miss.
Launched on stage at this high-energy 947 event, the campaign represents a bold evolution of CTM’s brand. It blends the humour and heart of the Bob & Nige era with a vibrant, modern spirit that connects with today’s customer – someone looking for more than just a store, but a trusted home partner.
It’s not just a new campaign – it’s a new chapter for CTM, where heritage meets now, and where Big Savings, More Style, comes to life like never before.
