Man Shaves Beard Off After 14 Years, and Family Reacts in Shock

"Maybe it's a new chapter in my life." That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick beard for 14 years, describes the experience of shaving it off in "My New Face," a remarkably three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm's private label line.