Hendri Pelser
5 minute read
11 Jul 2020
5:05 am

Joe Public is proudly new SA

Hendri Pelser

No window-dressing: 60% ownership with clear voting rights.

Joe Public executives and board members, back from left: Owen Maubane (group chair); Pepe Marais (group chief creative officer); Zanele Xaba (member of Senatla Capital’s strategy and operations board), Laurent Marty (group chief strategic officer), Xolisa Dyeshana (chief creative officer), Mpume Ngobese (managing director Joe Public Connect) and Neil van der Weele (chair Joe Public United). Front from left: Thato Tsotetsi (principal: Senatla Capital), Khuthala Gala Holten (managing director Joe Public and founding partner Ikamva Lakusasa); and Gareth Leck (group CEO Joe Public United). Picture: Supplied

The dictionary defines “Joe Public” as “an ordinary member of the general public”. But this should not lead you to think Joe Public United – one of South Africa’s largest advertising companies – lacks sophistry and reputation. Against the background of the multibillion-rand advertising industry taking flak for lack of transformation – race and gender parity in management and ownership – The Citizen went over Joe Public with a fine-toothed comb. This is because there are numerous instances of window-dressing by some large corporates in post-apartheid South Africa: black executives and board members who wield no real power compared with...