Simnikiwe Hlatshaneni
Premium Journalist
2 minute read
11 Aug 2020
4:36 am

Public relations industry reeling under Covid-19 restrictions

Simnikiwe Hlatshaneni

'The scariest part is smaller agencies are beginning to shut down or be swallowed up by bigger agencies.'

Small businesses are in need of financial assistance as Covid-19 brisks the economy. Image: iStock

It is a hard time to be in public relations when companies in South Africa are scaling down and the media industry as a whole is a shadow of how it was pre-Covid-19, say insiders. Those surviving the past four months of lockdown restrictions emerge in a smaller industry making big changes to heal from the initial shock of the pandemic. “Everyone is suffering,” says Libe Mohale, owner and managing director of PR & Brand Network. “Agencies have been shutting down, sadly, and some people have decided to collaborate because aside from managing talent, digital services and traditional PR, the...