Ina Opperman

By Ina Opperman

Business Journalist


How to protect yourself when buying online

Online shoppers often complain about non-delivery, no refunds, inferior quality and receiving goods that do not resemble the picture.


With complaints about online shopping increasing dramatically over the past year, consumers need to know how to protect themselves.

Since the pandemic lockdowns, consumers started to buy everything from appliances to food online and have it delivered to their homes.

Consumers spend billions at online shops and consumers must ensure that they avoid the risks by ensuring that their transactions adhere to the requirements of the Electronic Communications and Transactions Act as well as the Consumer Protection Act.

Electronic Communications and Transactions Act

According to this act, the website must give this information:

  • The full name and legal status of the business, as well as the street address, telephone number and email address
  • How to pay with a credit or debit card or a direct electronic funds transfer, with full banking details
  • When your goods will be delivered
  • The returns policy, as you are unable to check the goods before buying them and must be able to send it back if you are unhappy.
  • How your money is paid back and how quickly this can happen. Your money is usually paid back when the business receives the returned product.
  • How the business will protect your information, such as your ID number and banking details.

Consumers must also remember that the invoice must show the full price and include delivery, VAT and all other costs and they must never pay money into an individual’s account. They must also have the opportunity to check the transaction first and delete any items they do not want to buy.

ALSO READ: Online shopping exceeded R50 billion in 2022

Consumer Protection Act and buying online

Section 18 protects your right to choose or check something before you buy it. If you buy goods solely on the basis of a description or sample, the goods must correspond in all material respects and characteristics to that which an ordinary alert consumer would have been entitled to expect.

Section 19 protects your right to the delivery of goods or service. It is an implied condition of every transaction that the supplier is responsible to deliver the goods or perform the services on the agreed date and at the agreed time. If not, you are entitled to cancel and get a full refund.

Section 20 protects your right to return goods within 10 working days if you could not check it before buying it, if the wrong goods were delivered, if you did not buy the goods that were delivered or if it is not fit for purpose. You return the goods at the cost and risk of the business. If you did not remove the packaging, the full amount must be refunded. If you removed the packaging, a fair amount can be deducted for repackaging.

Section 41 protects your against false, misleading or deceptive representations. Suppliers are not allowed to directly or indirectly express or imply a false, misleading or deceptive representation concerning a material fact, use exaggeration, innuendo or ambiguity as to a material fact, or fail to disclose a material fact if that failure amounts to a deception or fail to correct an apparent misapprehension on the part of a consumer, amounting to a false, misleading or deceptive representation, or permit or require any other person to do so on behalf of the supplier.

Section 47 protects you against overselling: A business is not allowed to accept payment for any goods or services if it has no intention to supply those goods or services or intends to supply goods or services that are materially different. If the product is out of stock, the business must pay your money back.

LISTEN: These are your rights when you buy online

Section 55 protects your right to safe goods of good quality. You have the right to receive goods that are reasonably suitable for the purposes for which they are generally intended of good quality, in good working order and free of any defects that will be useable and durable for a reasonable period of time.

Section 56 covers the implied warranty of quality. You can return goods within six months to the supplier on its cost and risk if it does not adhere to the requirements of section 55. The business must repair it or pay your money back.

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