The Force Awakens as Star Wars smash SA records
South African cinema chain Ster-Kinekor claims that pre-bookings for Star Wars: The Force Awakens set the record for first day bookings for them.
Worldwide booking for the film, set to be released mid-December, opened October 19.
Bookings opened on Monday and a record number of 2 299 tickets were snapped up. This is the highest number of tickets sold on the first day of bookings’ opening in Ster-Kinekor’s recorded history. Of this total, 1 387 were tickets booked to watch the film’s IMAX 3D release.
Keep in mind that Ster-Kinekor only have five IMAX theatres in South Africa. The previous record for the first day of booking was held by Fifty Shades of Grey earlier this year, with 1 489 bookings.
In the first four days of bookings, from Monday till Thursday a total of 8 678 pre-ticket were sold. Of these, a whopping 5 508 tickets are IMAX 3D tickets, with a further 2 652 tickets secured to watch Star Wars: The Force Awakens in 3D at Ster-Kinekor cinemas countrywide.
The seventh title in the Star Wars global phenomenon releases at Ster-Kinekor cinemas on Dember 16 – two days before its official global release.
The film is also expected to release at Ster-Kinekor’s sixth IMAX theatre in Eastgate which is currently under construction – right now Ster-Kinekor has their fingers crossed that the cinema will be completed before the December movie rush.
