Happiness is a Four-Letter Word was the best performing film of all new releases this weekend, and did better than international releases such as 13 Hours, Secret soldiers of Benghazi, Hail Caesar!, 50 Shades of Black and Trumbo.
It is ranked at number 3 on the Top 10 after Deadpool and Vir Altyd.
Mario Dos Santos, CEO of Ster Kinekor Entertainment said: “The opening weekend’s results for the film are simply overwhelming not only from local content perspective but also in comparison to Hollywood content.”
Based on Nozizwe Cynthia Jele’s award winning novel of the same name, Happiness is a Four-Letter Word tells the story of three close friends – perfectionist lawyer Nandi, glamorous housewife Zaza and trendy art gallery owner Princess, who all seem to be living the new South African dream.
However, they are still searching for an elusive happiness they so desperately desire in their lives.
The lead roles are played by Mmabatho Montsho, Khanyi Mbau and Renate Stuurman.