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YouTube unveils new AI-powered tools for creators

YouTube said the AI-powered tools will help unlock new forms of creative expression and allow YouTube creators to reach more viewers

The video sharing service unveiled the new features at its Made On event last week. Picture: Kevin Mazur/Getty Images for YouTube

YouTube has unveiled a slew of new artificial intelligence (AI) powered tools to help creators produce videos and reach a wider audience on the platform.

The video sharing service unveiled the new features last week.

YouTube said the AI-powered tools will help unlock new forms of creative expression, take the friction out of the creative process, and allow YouTube creators to reach more viewers.

Creators

Neal Mohan, YouTube’s Chief Executive Officer, said the new updates will help creators and artists push the boundaries of creative expression by making content creation simpler.

“Making it easier for creators anywhere to create content they love is core to the company’s commitment to putting creative power into the hands of billions of people. Today is the start of a new era of creativity. We can’t wait to see what our incredible community of creators and artists make on YouTube.”

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During the announcement, YouTube teased a new generative AI feature dubbed Dream Screen for its short-form video arm and TikTok competitor, YouTube Shorts.

“YouTube will introduce Dream Screen, a new experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts simply by typing an idea into a prompt. With Dream Screen, creators will be able to generate new, fantastic settings for their Shorts that are only limited by bounds of their imagination,” YouTube said.

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Features

YouTube said it is bringing Aloud, an AI-powered dubbing technology tool, into the platform so creators easily reach audiences beyond their primary language.

“Available to select creators, the feature is currently being tested in English, Portuguese, and Spanish.”

YouTube said it has been testing early versions of AI-powered tools in YouTube Studio with creators, and more than 70% of those surveyed said it’s helped them develop and test ideas for videos.

“These creators and artists are using YouTube to drive forward the future of creative expression and explain how the announcements shared today will impact the broader ecosystem.”

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