Rise above the competition with high quality signage

If you’ve set up a new company or have an established business, you have probably received a lot of helpful advice on writing your business plan, obtaining finance, labour law and even customer relations. But you probably have not received any guidance about why you need a sign for your business or how to actually get the one you need.

Good signage can help your business in a number of different ways:

• Branding and visibility – Customers are more likely to buy from a business they have heard of than one they haven’t. Prominent, eye-catching signage exposes your business to people who over time may become customers and helps you build a strong brand.

• Differentiation –  Your signage can help to differentiate you from the competition and build a truly unique brand. The more distinctive your signage, the more your business will stand out in the eyes of your potential customers and as long as your signage reinforces your unique point of difference, it can act as a virtual salesperson 24 hours a day, seven days a week.

• Functionality – As well as having a promotional purpose, your signage also has a functional role to play in helping direct people to your business and merchandise as well as informing them when you are having a sale or promotion. This can help you raise awareness of your marketing activities and improve your customers’ experience.

Where to start? 

A good place to start is with fabricated letters and logos made from perspex. There is something to be said for the effect that 3D fabricated perspex letters give to any client or project. It gives the perception of something that has been engineered and produced and established.

This next-level signage adds a professional, yet personal flare, and is for the client who knows what he wants, and who knows that quality is often more important to the business’  image than the cheapest option available.

More about fabricated Perspex lettering

Fabricated Perspex lettering is essentially the main component that is used to make 3D lettering and light-boxing signage. From concept to design, to manufacture, assembly and quality testing, fabricated Perspex lettering follows a long process by skilled workers that results in a high quality signage solution that will set you apart from your competition.

The initial stage generally involves an assessment of the client’s needs and a series of brand-oriented designs are compiled, from which the client decides on the most suitable option. Designers will then create a schematic of the various sections of the Perspex lettering that need to be cut out from larger sheets in the production facility.

At Extreme Signs in Nelspruit, it is done by a CNC (Computer Numerical Control) laser cutter for ultra-precise cutting of the shapes to be joined.

The Perspex cut-outs are then shaped, edges aligned and held in place by various tools while the skilled worker applies an ultra-strength epoxy to the edges, joining them permanently.

Front and rear sections are added, along with an internal lighting system too if the final product is a Light-box.

In skilled hands like that of Extreme Signs in Nelspruit, Perspex is fairly pliable and can form various unique shapes and typographies. Various colours of Perspex are also available, allowing for a truly unique signage design.

But it’s not just any old sign company that can produce these items. Extreme Signs manufacture Perspex fabricated signs in house at its workshop in Nelspruit.

Remember:

• Signage is a cost effective marketing strategy

• Signs work 24 hours a day, seven days a week, 365 days a year

• Signage gives potential customers continued exposure to your brand

Like Extreme Signs on Facebook and follow @ExtremeSignsNel on Twitter. 

Also see: 

• How to shift your business into high gear with a moving billboard

• Get simple effective exposure for your business with signs