About Us
About Lowvelder
For advertisers, Lowvelder provides an established product where distribution is guaranteed and you have the upper hand in readership figures. Research has shown that our community newspapers reach 75% of our market while any other daily, weekly, or Sunday newspaper doesn’t exceed 20%. Community newspapers are increasing their reach annually while sales figures in the competitive market have fallen dramatically over the past few years.
From an advertising perspective, the community newspaper should be the vehicle of choice when it comes to spending advertising budgets.
When Warren Buffet in 2013 invested $344 million in local press he had the following to say:
“Newspapers continue to reign supreme in the delivery of local news. If you want to know what’s going on in your town – whether the news is about the mayor or taxes or high school football – there is no substitute for a local newspaper that is doing its job. A reader’s eyes may glaze over after they take in a couple of paragraphs about national or international news; but a story about the reader himself or his neighbours will be read to the end.”
Affiliated Publications
Management
Editorial
AUDIENCE DEMOGRAPHICS
read it regularly - 3 or 4 copies out of every 4
of readers those who read the local paper in last 1 week have read on Wednesday, Thursday or Friday before the weekend shop
Sales
of people in Lowvelder area eat out at least once a month
of the community are employed
have pets
of people use internet connection at home
of the community have children
of people have one or more cars
of people installed an Inverter / Generator / Solar power in the last 12 months
of people have done home renovations in the last 12 months
of people entertain at home
Classifieds
Graphics
Admin
Distribution
Press
Area Statistics
It is sold once a week on a Thursday and covers an area as far as Dullstroom and Lydenburg in the west, Bushbuckridge in the north, Komatipoort in the east and Badplaas in the south.
Newspaper Content
Lowvelder is the leader in the local newspaper industry because of its well balanced news content. The dedicated news team boasts a few award winning journalists and tackles anything from hard news to softer community news. The newspaper has various sections which includes hard news, community news, schools news, entertainment, business, features and a lively sport section.
Distribution Areas
Lowvdelder Distribution
Weekly on Thursdays
- Nelspruit
- Badplaas
- Barberton
- Bushbuckridge
- Hazyview
- KaNyamazane
- Komatipoort
- Kruger National Park
- Lydenburg
- Machadodorp
- Malalane
- Sabie
- Shongwe
- White River
- Tonga
- Naas
Printed & distributed: 20 000
Steelburger
Weekly on Thursdays
- Lydenburg
- Burgersfort
- Steelpoort
- Ohrigstad
- Selected mines in the area
- Hands-out at intersections in Lydenburg and Burgersfort
Printed and distributed: 18 000
Hazyview Herald Distribution
Bi-Weekly on Wednesdays
- Thulamahashe
- Dwarsloop
- Bushbuckridge
- Hazyview town & surrounding areas
Printed and distributed: 10 000
Corridor Gazette Distribution
Bi-Weekly on Wednesdays
- Malalane
- Hectorspruit
- Marloth Park
- Naas
- Komatipoort
- Kamhlushwa
- Tonga
- Schoemansdal
- Kaapmuiden
Printed and distributed: 10 000
