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Local media the heroes when it comes to circulation figures
While there is a rapid decline in distribution of national newspapers, local ones came out smelling like roses in the latest Audit Bureau of Circulation figures which was recently published.
BizCommunity reported on South African Newspapers’ continuing to decline in circulation figures in the second quarter of 2019.
“In Q1 2019 local newspapers was the only category to increase on the previous quarter,” said Danette Breitenbach in her report.
Lowvelder/Laevelder, which falls under the local publication category, performed much better than the rest of the market. Mpumalanga News also continued with the positive increases made in the previous quarter and prior year.
Hazyview Herald was the star in the free publication category and increased by 49,4% over the previous quarter and 194,9% over the prior year.
| Publication name | Period | Total circulation | %change quarter | %change year |
| Lowvelder (Fri) | April-June | 16,282 | 8,3% | 21,9% |
| Lowvelder (Tue) | April-June | 15,286 | 10% | 26,8% |
| Mpumlanga News | April-June | 9,626 | 17% | 19,6% |
| Hazyview Herald | April-June | 9,825 | 49,4% | 194,9% |
ALSO READ: Lowveld Media a winning team in Caxton
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