Viglietti Motors looks to the future with new title

For over 40 years, Viglietti Motors has been known as the home of Ferrari in South Africa and the official dealer of Maranello’s finest for sub-Saharan Africa. However, as part of the company’s expansion process approved by Ferrari S.p.A in Italy, dictated a more symbolic name.

Scuderia South Africa CEO, Mervyn Eagles, comments, “While we are still attached to our history and tradition, we have to embrace the future and that means we need to adopt a new title for the business. Our roots, like those of any Ferraristi, run deep, red, and head straight back to a little town in central Italy, not far from the provincial capital of Modena.

“We are of course talking about Maranello, where the world’s most recognisable brand is head- quartered. The badge that is chosen by this incredible brand, is the ‘Scuderia Ferrari’ shield. We believe that this association and tie-in to the symbol of Ferrari is the way of the future and something in which we can share a great deal of pride.”

Launched in conjunction with the availability of the new Ferrari California T in South Africa, which headlines a new age of turbo charged vehicles, the new facilities situated in the northern Gauteng metropolitan area are set to be a true landmark in Ferrari history in Southern Africa. The showroom exemplifies architectural excellence across all four levels, with limitless capacity for the finest supercars to be showcased and appreciated.

The fully-operational, world-class facilities in Cape Town, Johannesburg and Durban will continue to strive in offering service excellence to all stakeholders. Scuderia Johannesburg is now situated at 3 Bruton Road, Bryanston.

Eagles concludes, “Scuderia South Africa will be the new home of Ferrari throughout South Africa which our customers can appreciate with us, and continue the Ferrari culture of passion and excellence as we embark on this exciting new adventure.”