Mitsubishi cares for its loyal customers
Mitsubishi Motors has just announced the launch of its latest customer-focused initiative, Mitsubishi Care.
It is specifically aimed at new Pajero owners and offers a host of convenient and innovative features for an initial 60-month period at no extra cost. Services offered include pre-emptive scheduling of regular services, complimentary use of high-end courtesy vehicles, as well as low-battery notifications.
In addition, users will enjoy access to interactive driver information via a dedicated website and customised Mitsubishi App. This will enable them to, among others, view and manage their driving styles and benefit from specific awards, track vehicle locations on a real-time map that provides live traffic updates and enables drivers and owners to review past trips, and receive alerts on harsh acceleration, braking, cornering and speeding. Impact Notification and Mitsubishi Roadside Assistance are also included as standard. Upon completion of the initial five-year period customers can opt to terminate the service or to continue with the offering at their own cost.
According to Wynand Pretorius, COO of Mitsubishi Motors South Africa, research has shown that owners of luxury sport utility vehicles (SUVs) enjoy personalised services to optimise and enhance their driving experience. “Pajero remains the epitome of ultimate off-road ability meeting urban comfort and practicality, and appeals to trend-conscious customers. Mitsubishi Care will meet a specific customer need and set Mitsubishi and Pajero apart from its competitors in the luxury SUV segment of the local market.
“We know we have a winning formula with Pajero and this initiative merely provides us with a platform to increase the value we are able to offer our customers. It affords us the opportunity to interact with them on a more regular basis,” Pretorius concluded.
