Digital display products – roadblock: This is where the story headline would go
This is where a short summary about the story would appear.
This is where the story would go. But we’ll use this space to tell you more about Caxton’s roadblock advertising option:
* It’s a 24hour take over of all the news articles on your title site.
* A roadblock refers to an ad buy where all ads on the page are dedicated to one advertiser. Thus share of voice on the page is 100%.
* They can run on a targeted News pages (eg: News/ Breaking News) or they form part of a Home page takeover
* Roadblocks encompass all our ad placements on a page. * Can only run for 24 hours.
USPs of a News Roadblock
The News roadblock advertising campaign offers your client total domination of ad units across your title site News Category pages and articles for 24 hours.
- News
- Local News
- Crime News
- Municipal News
- School News
- Sport News
As we know , the Title site News pages are the most successful when we are talking about the amount of views and readership per day, so this means that your clients adverts will appear on all the News topic articles that are read in that 24 hour period. This is by far the most popular digital campaign sold on the LNN and the reasons are pretty obvious. As in most cases your title site will hit really high readership numbers on news stories each day. For more in depth insights on your News sections readerships, please speak to your digital coordinator or editor. Ad units available – Desktop
- 2 Leaderboards (728x90px)
- 3 MPU – Multi purpose unit (300x600px Filmstrip) or (300x250px MPU)
- 1 Sticky Leaderboard (728x90px)
Ad units available – Mobile
- 1 Sticky Mobile(320x50px)
- 3 MPU – Multi purpose unit (300x250px MPU) *The Filmstrip and MPU are both known as a Multi purpose unit and may appear in any position along the right side of the site
